Indeed, findings reveal that makers of the videos not only localized anti-LGBTQ violence and harassment to adolescent schools, emphasizing the decline or disappearance of discriminatory events into adult-hood, but also emphasized happiness and positivity more than power relations and structural constraints. Employing a grounded theory approach to analyze the videos and building on sociological analyses of changing sexuality norms, the author develops the concept of "disregarding heteronormativity" to account for processes that draw attention away from the widespread privileging and normalizing of heterosexuality. This article focuses on how lesbian, gay, bisexual, transgender, and queer (LGBTQ) adults in 159 "It Gets Better" videos used happiness discourse to provide advice for an assumed adolescent viewer experiencing anti-queer bullying.
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